GCIN2046

Corporate branding and communications

Credits:

Period:

Assessment:

6

2nd semester

100% coursework

Prerequisite:

Nil

Co-requisite:

Nil

Description

Interdisciplinary Elecitve Course


This course provides an overview of the theories in corporate brand building and how corporate communications contributes to portraying, establishing and preserving a corporate brand. Key areas covered by the course include fundamental theories in corporate branding, roles of corporate communications, public/media relations, crisis management, brand advocacy and examine the ecosystem within the creative and public relations industry.

Professor: