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Prerequisite:
Nil
Co-requisite:
Nil
Description
Interdisciplinary Elecitve Course
This course provides an overview of the theories in corporate brand building and how corporate communications contributes to portraying, establishing and preserving a corporate brand. Key areas covered by the course include fundamental theories in corporate branding, roles of corporate communications, public/media relations, crisis management, brand advocacy and examine the ecosystem within the creative and public relations industry.
Professor:
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