GCIN2008

Advertising: Cultural and organizational dynamics

Credits:

Period:

Assessment:

6

1st semester

100% coursework

Prerequisite:

Nil

Co-requisite:

Nil

Description

Interdisciplinary Elective Course


This course enables students to study the cultural and organizational dynamics of the advertising industry to understand the economic, social, cultural and material processes that underpin the whole industry. Through an in-depth and comparative study of the creative processes, technology adaptation, value chains, overall organizational structures, and consumer images of the industry, the course aims to engage students in a critical discourse on the complex interplay between the economic and cultural forces which drive the development of the advertising industry in the global market.


GCIN2008 Outline

Professor: