GCIN2045

Commercialisation of brands

Credits:

Period:

Assessment:

6

TBC

100% coursework

Prerequisite:

Nil

Co-requisite:

Nil

Description

Interdisciplinary Elecitve Course
This course highlights the importance of commercialisation of a brand and provides an overview of the theories and practical strategies for implementation. Key areas covered by the course include identification of brand values, market identification, various options on commercialisation and business models, effective distribution and effective business planning and tracking.

Professor: