GCIN2025

Strategic fashion branding and marketing

Credits:

Period:

Assessment:

6

TBC

100% coursework

Prerequisite:

Nil

Co-requisite:

Nil

Description

Interdisciplinary Elective Course


This course allows students to learn the strategic theory and practices of branding and marketing in the fashion industry through lectures, external guest speakers’ seminars and visits to fashion boutiques, design studios and fashion companies. The course covers consumers’ behavior, branding through products development, fashion communication strategy, fashion advertising, celebrity endorsement, marketing events, public relations and sales promotion.

Professor: