Interdisciplinary Elective Course
The course aims to examine how traditions/cultures are being reinvented, represented, reproduced and received in the process of cultural production in the Arab world. It explores how the cultural traditions may contribute to the development of the creative industries in the Arab world. The course will be divided into three parts. In the first part, it examines rich cultural traditions in the Arab world. It is then followed by the examination of the relationship between cultural traditions and the development of the creative industries in the Arab world. Finally, this course, through various case studies, identifies the way that cultural traditions can be branded and marketed as cultural products in the Arab world.