GCIN2044

Principles in branding and advertising

Credits:

Period:

Assessment:

6

TBC

100% coursework

Prerequisite:

Nil

Co-requisite:

Nil

Description

Interdisciplinary Elecitve Course


This course provides an overview of the theories in brand building and how advertising contributes to the successful development of a “Brand”. Key areas covered by the course include fundamental theories in branding, brand imagery, positioning and loyalty building, different types of advertising, the ecosystem within the creative and advertising industry and how different culture have its impact on the execution and style of advertising in various countries.

Professor: