GCIN2037

Marketing and managing fandom

Credits:

Period:

Assessment:

6

TBC

100% coursework

Prerequisite:

Nil

Co-requisite:

Nil

Description

Interdisciplinary Elective Course


Fans are important assets that many of them are hardcore customers and loyal supporters to their objects of affection. This course, compiles with interdisciplinary lectures and case studies, will discuss the motivation, intention and personal development of a fan of someone or something, categorisation of stereotypes of fans, the formation of fandom as a community to share common fan ideologies and practices, strategies to manage and deal with conflicts between fans, non-fans and anti-fans, concerns of political and copyright issues, and possible online and offline marketing and management strategies in celebrities, ACG (anime, comics and games), sports, and brand businesses.

Professor: